Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.

"The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."

The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain.

As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 160,000 km, whichever comes first, and a four-year or 80,000 km, whichever comes first, bumper-to-bumper limited warranty.

Specially trained and certified Cadillac dealers sell and service the ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own Cadillac ELR Ambassador. Trained in white-glove customer care, the Cadillac ELR Ambassador is a dedicated additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-888-446-2000.