Hyundai will launch a new luxury brand called Genesis, and there will be six new vehicles coming for the brand over the next four years, said Hyundai Canada president Don Romano. He didn’t provide specifics on any of the upcoming Genesis vehicles during his address at the TalkAuto conference in Toronto, but even mainstream Hyundai dealers will be moving to a more upscale look, away from Hyundai’s traditional blue colour to more silver and bronze, to better reflect the premium quality and advanced design of its cars, he said.