Three years in the making and part of an $11 billion investment program, the all-new XC90 marks the beginning of a new chapter in Volvo's history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.

"This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years," said Håkan Samuelsson, President and CEO of Volvo Car Group.

Symbolizing this historic day in Volvo's 87 year history, the new XC90 will be the first of its cars to carry the company's new more prominent iron mark logo, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped "Thor's Hammer" LED daytime running lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo's forthcoming generation of cars.

The all-new XC90 offers 316 hp, 2 liter turbocharged and supercharged AWD engine, which provides an outstanding combination of performance and fuel-efficiency.

The top of the range XC90 Twin Engine plug-in hybrid, which combines a two-liter, four- cylinder supercharged and turbocharged petrol engine with an electric motor, offers an unrivalled combination of power and clean operation: around 400 horsepower with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle). This will be the world's first 7-seat plug-in hybrid.

The tablet-like touch screen in the center is one of the most striking features in the all-new XC90. It is the heart of the all-new in-car control system that is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.