Kia Motors America (KMA) today unveiled the all-new 2014 Cadenza premium sedan, the most technologically-advanced vehicle Kia has ever introduced in North America. The long-anticipated announcement confirmed Kia’s intentions to enter into the premium-sedan segment. The Cadenza expands KMA’s lineup of inspiring and award-winning vehicles while moving the brand up-market with an impressive list of premium standard and optional equipment, including Advanced Smart Cruise Control (ASCC), Blind Spot Detection (BSD)1 and Lane-Departure Warning System (LDWS). The Cadenza is expected to arrive in Kia retail showrooms in the second quarter of this year, and pricing will be announced closer to the vehicle’s on-sale date.

"Since the introduction of the range-topping Optima SXL last year, we have seen an increasing number of customers in our retail outlets looking for a sedan with even more upscale amenities and technology," said Michael Sprague, executive vice president of marketing and communications, KMA. "The Cadenza is the new flagship for Kia in the U.S. market, and when it goes on sale later this year, it will introduce a number of advanced systems that promise to set a new standard in the premium segment."

With its distinctive front fascia and swept C-pillars, the Cadenza’s taut European design language is evident. That it’s propelled by Kia’s most powerful V6 engine further announces its intentions to provide an invigorating driving experience. Inside, unparalleled premium appointments for five occupants strike the ideal balance between sport and luxury. Combining these elements with technology that, until now, has never been offered on any Kia vehicle in the market, the Cadenza quickly rises to the lofty elevation of being the brand’s most advanced U.S. product.