Penske Racing announced today that Guidepoint Systems has joined Team Penske beginning with the 2011 IZOD IndyCar Series season. Guidepoint Systems, an industry-leading vehicle tracking service, will serve as both a primary and associate sponsor of the team’s No. 3 and No. 6 IndyCar entries.
Guidepoint will sponsor the No. 3 Guidepoint Systems Dallara/Honda driven by three-time Indianapolis 500 champion Helio Castroneves at five races this season and Ryan Briscoe in the No. 6 Guidepoint Systems machine at two events in 2011.
Based in Madison Heights, Mich., Guidepoint Systems deliver a variety of services to vehicle owners and fleet managers. GuidePoint is available through more than 2,500 new and pre-owned dealerships, including Penske Automotive Group dealerships, nationwide.
“We look forward to building this relationship with Guidepoint Systems and we are excited to welcome another new sponsor to the IZOD IndyCar Series,” said Roger Penske. “Guidepoint is a key partner for us in our automotive business and we will continue to grow with them both on and off the race track with Team Penske.”
In addition to serving as a primary sponsor for select events this season, Guidepoint Systems will also be a full-season associate sponsor on the No. 3 Team Penske IndyCar under the terms of the multi-year agreement with Penske Racing.
"It is a great opportunity to partner with Penske Racing to showcase the safety, security, convenience and pin-point accuracy of Guidepoint Systems location-based services," said Rand Mueller, founder and CEO of Guidepoint. ”Team Penske is a proven winner and we look forward to working with Helio, Ryan and the entire team beginning this season.”
Guidepoint is a complete system that integrates global positioning satellites (GPS), advanced wireless technology, the Internet and 24/7/365 response centers to provide stolen vehicle recovery, driver safety & convenience, vehicle tracking and fleet management services.
The team also announced an enhanced relationship with PPG.
The coatings and specialty products company will also enhance its relationship with Team Penske’s winning IZOD IndyCar Series program. In addition to serving as an associate sponsor on all three Team Penske IndyCars this season, PPG will be the primary sponsor on the No. 6 Dallara/Honda driven by Ryan Briscoe at the Milwaukee (June 19), Iowa (June 25) and Kentucky (October 2) IndyCar events this season.
“PPG has such a great history with Penske and we are excited about the opportunity to grow and develop this unique partnership even further,” said Bill Shaw of PPG. “We look forward to being a part of Penske Racing’s winning teams in both NASCAR and IndyCar this season as we continue our very successful relationships with the other Penske business properties.”
