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Dodge unveils limited production Mopar ’14 Challenger at SEMA

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Only 100 of the new limited-edition vehicles will be built

Taking the new Dodge Challenger R/T Shaker one step further, the Mopar brand revealed its new Mopar ’14 Challenger – the rarest limited-production Challenger model announced to date (only 100 to be made), with a distinct “Moparized” look. Additionally, the new Mopar ’14 is engineered to take on any combination of the three all-new “Scat Packages.” 
 
“With Mopar engineers working alongside Dodge designers and engineers, we created these factory-proven products to amplify performance and style in a way that no one else can,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

MP014 008DG“The Mopar ’14 is yet another factory-engineered example of how Mopar can make even limited-edition muscle cars like the Challenger even more special,” said Gorlier. “With three new ‘Scat Packages’ and more than 100 proven, quality-tested Mopar performance parts and accessories available for the Dodge Challenger, Mopar makes it simple through its one-stop customization shop.”
 
The Mopar ’14 Challenger features Bright White or Gloss Black exterior paint, and in keeping with tradition to its limited-edition predecessors — the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart — is highlighted by the “Shaker style” stripe in “Mopar Blue.” For an even more customized look, two additional Mopar Blue stripe options are available, including an all-new “rocker panel” bodyside triple stripe runs with “MOPAR” across the doors; or for an even bolder look, an all-new A-line bodyside stripe that wraps over the deck lid and includes the Mopar “Omega M” logo on the rear-quarter. Enthusiasts hungering for a taste of the new Dodge Challenger R/T Shaker’s legendary heritage will find satisfaction in the Mopar ’14 Challenger. Its all-new Satin Black Shaker hood scoop stands out with its raised profile and “Shaker” logo reverberating while the 5.7-liter HEMI V-8 is running.  Other unique design elements to contrast the Bright White paint include all-new 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, Black fuel-filler door and Gloss Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals.
 
Providing a factory-customized look is the Mopar ’14 model’s Dark Slate interior embellished with unique Mopar appointments. Performance front seats with aggressive bolsters in premium black Nappa Leather feature Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Additionally, Mopar Blue thread binds the seams of the armrest, pistol-grip shifter boot and three-spoke leather-wrapped performance steering wheel.
 
MP014 009DGAs the Mopar ’14 ownership should be as unique as the ride itself, Mopar created a serialized instrument panel plaque, customized monroney label and “Mopar” branded key fobs. The Mopar-designed vehicle tradition continues, as owners of the Mopar ‘14 Challenger will receive a custom-crafted personalized owner’s kit with a Mopar ’14 brochure, unique Mopar ’14 memorabilia, and customized items crafted with the serial number of each vehicle.
 
The new Mopar ’14 takes vehicle customization to new heights. Already equipped with unique Mopar Design accessories from the factory, customers of the Mopar ’14 will be able to add even more catalog accessories installed at the Mopar Custom Shop before arriving to their local dealer. And to take it even further, customers can choose to take it up another notch with Mopar accessories from their dealership.

The limited-edition Mopar ’14 Challenger is the fifth special-edition vehicle created by the Mopar brand, and will arrive straight from the factory in Brampton, Ontario, to dealerships in the second quarter of 2014. Pricing will be announced at a later date. Ordering will begin in March 2014.
 
All-new Dodge “Scat Packages”

“Mopar-or-no-car.” A phrase Dodge and Mopar enthusiasts live by, and the reason these two brands have collaborated to revive the historic Dodge “Scat Packages” for hard-core “do-it-yourself” Challenger owners.  From cold-air intakes, performance cam shafts and “optimized” engine calibrations, Scat Packages 1, 2 and 3 enable Challenger R/T Shaker — as well as other 5.7-liter HEMI V-8 Dodge Challenger and Charger models — maximum performance solutions designed and tested from the factory.
 
Photography courtesy of Chrysler


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