Dodge came up with one of the most creative advertising campaigns in years, hiring "Anchorman" Ron Burgundy (played by Will Ferrell) to pitch the new 2014 Dodge Durango.
The ad campaign debuted on October 5 and coincides with the release of “Anchorman 2: The Legend Continues.” Four tv spots are planned for the new Durango, which arrives in dealerships this month.
The redesigned SUV features three rows of seating, an eight-speed transmission to improve fuel economy as much as 9 per cent, offers best-in-class towing of 7,400 lb. (V8), and uses the new 8.4-inch Uconnect touchscreen for high-end features with great functionality. But that's enough from us – let's hear what Ron Burgundy has to say.
